Sustainable Fashion — What Is It?


Sustainable Fashion — What Is It?

What is Sustainable Fashion?

If you've been keeping up with the fashion world recently, you've likely heard the term "sustainable fashion" buzzing around. But what exactly does it mean, and why is it important? Let's delve into the meaning of sustainable fashion, its significance, and how the fashion industry can strive towards more sustainable practices. At Misook, we are proud to be a leader in the sustainable fashion industry, and as such, we feel it is our duty to facilitate open discussion regarding sustainability, ethical production practices, and creating a better world for all living things.

The Definition of Sustainable Fashion

Sustainable fashion is a movement and process fostering change in fashion products and the fashion system towards greater ecological integrity and social justice. It involves designing, producing, distributing, and consuming fashion pieces in environmentally and socio-economically sustainable manners.

At its core, sustainable fashion considers the entire lifecycle of a garment. It's about much more than just using organically grown fabrics. It focuses on aspects such as how raw materials are sourced, how products are manufactured, how they are packaged, and what happens to them once they are no longer wanted by the consumer.

Why is Sustainable Fashion Important?

Sustainable fashion is important for many reasons, but let's focus on two key aspects: the environmental and social impact.

From an environmental perspective, the fashion industry contributes significantly to global pollution. According to the United Nations, it's the second-largest consumer of the world's water supply and emits 10% of all carbon emissions. In addition, discarded clothing takes up to 200 years to decompose in landfills, contributing to harmful greenhouse gas emissions.

On the social front, sustainable fashion addresses issues like unfair wages, poor working conditions, forced labor, and child labor in the fashion industry. By choosing sustainable fashion, we can support the rights of workers throughout the supply chain.

How Can the Fashion Industry Be More Sustainable?

So, how can the fashion industry become more sustainable? Here are some key approaches:

  • Sustainable Sourcing: The industry can focus on using organic, recycled, or biodegradable materials. These materials cause less harm to the environment and are less resource-intensive.

  • Ethical Manufacturing: By providing safe working conditions, fair wages, and upholding workers' rights, fashion brands can ensure their clothes are produced ethically.

  • Slow Fashion: Instead of producing vast amounts of poorly made clothing for "fast fashion" consumption, brands can focus on quality, timeless pieces that are made to last.

  • Recycling and Upcycling: Encouraging consumers to recycle their clothes or upcycle them into new items can significantly reduce fashion waste.

  • Transparency: Brands can be more open about their production processes, enabling consumers to make informed decisions. One brand that we are proud to shine light on, for this reason, is Misook. They are a champion of production process transparency.

Misook is another leader in the sustainable fashion industry who believes that it is important to lift other sustainable brands up because the more sustainable options consumers have, the more empowered they will be to make ethical choices. Head over to their blog to read about their take on sustainable fashion practices.