Caring for our planet is now more important than ever. Throughout MISOOK's evolution, we've turned our attention to being a better steward of our environment, with a focus on sustainable practices and enduring style that breaks the cycle of constant consumption.
Throughout MISOOK’s evolution, we’ve turned our attention to being a better steward of our environment, focusing on sustainable practices and enduring style that breaks the cycle of constant consumption.
Many MISOOK knits are expertly crafted with the meticulous "fully fashioned" technique in which each pattern piece of a garment is knit individually in its precise shape, leaving little to no wasted leftover materials.
Elevated and environmentally conscious, fully fashioned knitting eliminates the waste created in the traditional cut-and-sew method and results in beautifully fit pieces with finished edges that won't fray, stretch, or warp over time. Luxurious, mindful, and built to last.
As a part of our mindful crafting process, knits crafted with our signature yarn are colored using Bluesign® certified safe dyeing practices. Combatting one of the most wasteful and dirty parts of the garment fabrication process, Bluesign® identified over 900 harmful substances used in dyeing and requires its partners to forgo these in favor of cleaner, non-hazardous chemicals.
Bluesign® also requires certified partners to adopt a more efficient dyeing process that uses much less water and energy than the traditional methods — ensuring fabrics are safe for the workers, customers, and environment.
Many of our signature, seasonal patterned wovens are mindfully printed using a digital printing process. Not only does this eliminate fabric waste by allowing us to create small, exclusive batches of fabric to meet our exact needs, it also cuts down on water waste, making it better for the environment.
Because it doesn't require as many wash and rinse cycles and removes the need for multiple printing screens, it uses much less water and energy than traditional wet printing while resulting in more intricate designs that can incorporate more colors.