At Misook, we’ve always been committed to providing women with sophisticated, effortless style that fits seamlessly into their lives. As part of that commitment, we’re evolving our approach to sizing. Beginning in May 2025, Misook will transition from traditional vanity sizing to a more true-to-size approach. This change is designed to bring greater consistency within our brand and better alignment with industry standards, making it easier than ever to find your perfect size — both at Misook and beyond.

Historically, Misook’s sizing followed a “Vanity Fit" approach, meaning our garments were cut more generously than standard industry sizing. This allowed for a more relaxed fit and often led customers to size down from their usual size in other brands.

With our transition to "True Fit," we are refining our size standards to align with widely recognized industry measurements. This means that your size in Misook clothing will more closely match what you expect when shopping with your other favorite brands, eliminating the guesswork and making it easier to shop across different collections and styles.

Consistency and ease are at the heart of this transition. With True Fit, you’ll experience:

• More Reliable Sizing – Say goodbye to uncertainty when selecting your size with consistent measurements and size charts that are more accurate than ever before.
• Effortless Wardrobe Coordination – Pieces from different collections will fit more cohesively, streamlining your styling process.
• Industry Alignment – Our updated sizing will now be more consistent with other fashion brands, making it easier to transition between designers.

“The change to True Fit allows us to provide a fit that is both modern and flattering while ensuring customers have a seamless shopping experience,” says Wendy, our lead designer. “We know our customer values precision in both style and function, and True Fit reflects that.”

We understand that fit is about more than just numbers — it’s about how a garment makes you feel. To ensure that True Fit meets the needs of our discerning customers, we’ve partnered with an industry veteran fit model who aligns with the Misook customer’s lifestyle and expectations.

Each piece undergoes three to four rounds of meticulous fittings, where our fit model provides feedback on:

• The Feel – Does the garment provide all-day comfort?
• The Fit – Does it drape beautifully across the body?
• The Functionality – Does it allow for effortless movement?

“Every adjustment we make is intentional, from the ease in the sleeve to the way the fabric skims the body,” shares Crystal, our product development manager. “By refining our process, we’re ensuring that True Fit embodies the sophistication and comfort that define the Misook brand.”

As we transition to True Fit in May 2025, you may notice a difference in how new styles fit compared to past collections. Each adjustment is designed to bring greater uniformity and ease to your shopping experience. Our size chart will be updated accordingly, and our team will be available to assist with any questions you may have.

We’re excited for this next step in Misook’s journey — one that prioritizes consistency, elegance, and the effortless confidence you expect from our brand. Thank you for being part of our evolution, and we look forward to helping you find your perfect fit, every time.

Contact our style concierges if you have any questions or concerns about True Fit.